Alfa Romeo has a rich Italian history and is deeply loved internationally, however their introduction to the U.S. market has not been made - until now. AR wanted to launch their latest, The Guilia, through a tv spot at the 2015 Superbowl. The Digital team developed creative ways to launch the tv spot across social and online, utilizing innovative technologies like Google Cardboard while also developing a microsite that engaged users in a Wes Anderson style "choose your own adventure" game.
Concepting, Senior Digital Designer
branding, digital activation, 360 campaign concepting