THE PROJECT

Rachel is the founder and President of PAWS NY, a non-profit organization based in New York that provides support through its volunteers to those in need of pet care. She was looking for a new look that would express the fun, lighthearted and classic nature of PAWS NY. We came up with styles, fonts and colors that matched the organizations personality and ultimately added to its volunteer outreach and fundraising success.

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branding, print, web design